virtual model photography
PROFESSIONALLY PHOTOGRAPHED. VIRTUALLY MODELLED.
Turn professionally photographed garments into realistic on-model imagery without the cost, logistics and production time of a traditional model shoot. We photograph your garments in our UK studio, then create virtual model images that reflect their shape, detail and styling.
FROM GARMENT TO VIRTUAL MODEL
Virtual model photography combines professional garment photography with digitally created model imagery. We first photograph your garments in our UK studio, capturing their true shape, colour, texture and construction. These images then form the foundation for creating realistic on-model visuals without the need for a traditional model shoot.
Every virtual model image starts with your actual garment. We photograph each piece in our studio to capture its shape, colour, construction and detail before creating the finished on-model imagery. If you need Clothing Photography for your collection, we can create the garment imagery needed for your virtual model images at the same time.
SHOW YOUR CLOTHING IN A NEW WAY
On-model imagery helps customers understand how clothing looks when worn, but a traditional model shoot can involve casting, studio time, styling, scheduling and additional production costs. Virtual model photography gives you another option — adding realistic on-model imagery to your existing garment photography without the logistics of a live shoot.
Choose the model look and visual direction to suit your brand, while maintaining a consistent appearance across your collection. It is particularly useful when you want to expand your imagery, refresh an existing range or create on-model content alongside your ghost mannequin photography.
ADD ON-MODEL IMAGERY
Give customers a clearer sense of how your garments look when worn, alongside your existing product photography.
KEEP YOUR BRAND CONSISTENT
Create a consistent model appearance and visual direction across a collection or future imagery.
REDUCE PRODUCTION COMPLEXITY
Add model imagery without arranging casting, hair and makeup, studio hire or a separate model shoot.
01 - FROM GARMENT TO FINISHED IMAGE
Your garments are professionally photographed in our studio using our clothing photography process. We capture the detail, shape and construction needed to create the finished virtual model images.
02 - CHOOSE YOUR MODEL & LOOK
Choose the model look and visual direction to suit your brand, while maintaining a consistent appearance across your collection.
03 - CREATE YOUR VIRTUAL IMAGERY
Your professionally photographed garments are combined with the selected virtual model imagery, with careful attention to fit, drape, proportions and styling.
04 - RECEIVE YOUR FINISHED IMAGES
Your completed virtual model images are supplied ready for eCommerce, marketplaces, campaigns or social media, giving you consistent on-model imagery without arranging a separate model shoot.
SEE THE TRANSFORMATION
See how professionally photographed garments can be transformed into realistic on-model imagery. From full-length and three-quarter views to front, back and side angles, virtual model photography gives your customers a clearer view of how your clothing looks when worn.
VIRTUAL MODEL CROPS
FULL LENGTH
3/4 LENGTH
HALF LENGTH
VIRTUAL MODEL VIEWS
FRONT VIEW
BACK VIEW
SIDE VIEW
CHOOSE THE RIGHT APPROACH FOR YOUR BRAND
Virtual model photography is a practical alternative when you want the impact of on-model imagery without the production demands of a traditional model shoot. It works particularly well alongside ghost mannequin photography, giving you both clear product views and a more engaging way to show your garments being worn.
For brands that need a highly controlled creative campaign or more complex styling, a traditional model shoot may still be the better choice. We can help you choose the approach that best suits your collection, brand and intended use.
GHOST MANNEQUIN
Best when product clarity and consistency are the priority.
Show the garment's shape, construction and detail clearly against a clean background.
VIRTUAL MODEL
Best when you want on-model imagery without the logistics of a live model shoot.
Add realistic model imagery while maintaining consistency across your collection.
LIVE MODEL
Best when the campaign itself is central to the creative direction.
Ideal when you need location, complex styling, interaction or a highly bespoke editorial shoot.
VIRTUAL MODEL ADD-ON
GET IN TOUCH FOR TAILORED PACKAGE
GHOST MANNEQUIN
Shape, Structure & Detail.
100% solid colour background
1 single-side image
1 product
Standard editing
Light retouching
Discount available for additional images of the same product captured from a different angle.
STARTS FROM
£14
VIRTUAL MODEL
Realistic, Versatile & On-Model.
Add to Ghost Mannequin photography
1 virtual model image
Choice of model, crop & view
Additional views available
£20 per virtual model image, in addition to Ghost Mannequin photography.
STARTS FROM
£20 per virtual image
LIVE MODEL
Style, Movement & Personality.
100% solid colour background
1 single-side image
1 product
Premium editing
Premium retouching
STARTS FROM
£16 per image
Plus shoot costs
ADDITIONAL VIEWS
Additional Ghost Mannequin views are £7 per image, with a further £20 per virtual model image for each corresponding view.
First view: £14 Ghost Mannequin + £20 Virtual Model = £34
Additional view: £7 Ghost Mannequin + £20 Virtual Model = £27
Wondering what happens after you get in touch? Learn more about our product photography process, from requesting a quotation and sending your products to image delivery and returns.
VIRTUAL MODEL PHOTOGRAPHY FAQs
-
Virtual Model Photography combines professional garment photography with digitally created model imagery. Your garments are photographed first, then used to create realistic on-model images without the need for a traditional live model shoot.
-
Yes. The virtual model imagery is created from professionally photographed garments. If you don't already have suitable garment photography, we can photograph your clothing as part of the project.
-
We offer a selection of standard male and female virtual models, with a choice of crop and view to suit your imagery. If you need a customised model or specific requirements beyond our standard options, this can also be created as part of a tailored quote.
-
Most garments can be suitable, although some fabrics, sheer materials, complex textures or heavily structured designs may require additional consideration. We'll advise you if a garment is likely to present particular challenges.
-
Our starting price includes one virtual model image per garment. Additional images can be created with different views or crops, such as front, back or side views or full length, three-quarter or half length views depending on your requirements.
-
Turnaround depends on the volume of garments and the complexity of editing. For most projects, you can expect delivery within 4-5 working days of your scheduled booking.
