VIRTUAL MODEl PHOTOGRAPHY


A virtual on model woman wearing a teal, long-sleeve, belted coat and white pants, standing against a plain white background.

REALISTIC MODEL IMAGES WITHOUT A LIVE SHOOT

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Virtual Model Photography for Fashion E-Commerce

Bring your clothing to life with professional virtual model photography for fashion e-commerce. At WOOE Studios, we combine high-end studio photography with AI-powered styling to create photorealistic, on-brand model images. Save time, reduce costs, and showcase your collections with diverse, consistent, and campaign-ready visuals - all without the logistics of traditional photoshoots. 

Why Choose Virtual On-Model?

  • Seamless blend of photography + AI
    Every garment starts with professional ghost mannequin shots in our studio, ensuring accurate colour, texture, and detail before being styled virtually.

  • Editorial-quality virtual models
    Our AI workflow creates natural, photorealistic model images designed to feel on-brand, polished, and campaign-ready.

  • Customisable for your brand identity
    Replicate poses, moods, and styling from your past campaigns or eCommerce shots to keep your visuals sharp and consistent.

  • Inclusive & versatile visuals
    Generate model imagery across a wide range of ethnicities, ages, and body types, giving your audience better representation.

  • Optimised, ready-to-use assets
    Delivered in high-resolution and perfectly formatted for Shopify, Amazon, Etsy, or any digital and print platform.

The FUTURE OF FASHION IMAGERY

The creative industry is undergoing a major transformation. As highlighted in Forrester’s The End of the Agency as We Know It, brands are rethinking how they produce and deliver content - moving away from traditional, time-heavy studio shoots toward agile, technology-led workflows.

At WOOE Studios, our virtual model photography for fashion e-commerce captures this shift perfectly. By blending expert studio lighting, professional styling, and advanced AI, we help brands create model-quality images faster, more affordably, and with total creative control.

No unpredictable scheduling, no large production teams - just precise, consistent results that align with your brand’s identity and aesthetic. It’s the new standard for forward-thinking fashion labels who want to scale content without compromising quality.

How It Works: Virtual Model Photography for Your Brand

  • Send us your garments
    Your products are photographed in our studio with precision ghost mannequin techniques, ensuring every detail is captured.

  • AI-powered styling
    Using carefully trained workflows, we place your garments onto photorealistic models. From replicating poses in your existing campaigns to matching the look and feel of your website, we keep your brand identity consistent and seamless.

  • Receive stunning on-model imagery
    Get high-quality, editorial-standard images — without the costs or logistics of casting, styling, or location shoots. Delivered ready for ecommerce, campaigns, or social.

    Key Benefits of Professional Virtual Model Photography

  • Faster turnaround - Add model content to your campaigns without extending shoot time.

  • Lower production costs - No need to book models, stylists, or hire studio space.

  • Perfect consistency - Every image aligns seamlessly with your packshots, ideal for eCommerce and marketing.

Designed With Your Brand in Mind

Our Virtual On-Model service is crafted for forward-thinking labels who want to save time without compromising on creativity.

  • Ambitious fashion labels launching new collections with impact

  • Brands on marketplaces looking to elevate beyond basic packshots

  • Style-led businesses refreshing outdated visuals with modern storytelling

  • Agile campaigns where speed and consistency are essential

This Virtual On Model Service is an optional Add-On: Combine this service with our Ghost Mannequin Photography sessions for seamless delivery across formats.

A ghost mannequin of an orange long-sleeve dress with a black and orange belt
A female virtual on model in an orange dress with long sleeves, a black belt, and white heels, standing against a plain white background.
A virtual on model woman with long blonde hair wearing an orange dress with three-quarter sleeves and a black-and-orange striped belt.
Virtual young female with blonde hair wearing an orange long-sleeve dress with a belt, standing against a plain white background.
A bright yellow ghost mannequin hoodie with a front kangaroo pocket and drawstring hood.
Virtual young man wearing a yellow hoodie, black shorts, white Nike socks, and green sneakers, standing against a plain white background.
Virtual on model young man with short curly hair wearing a yellow hoodie and black pants standing in front of a plain white background.
Virtual young man wearing a bright yellow hoodie against a plain white background.

VIRTUAL MODEL ADD-ON PRICING

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START WITH

GHOST MANNEQUIN

£14 per front image

£7 per additional angle

No studio cost

No model cost

No styling costs

White background

Standard retouching

Typical 30 garments example

Front image only

£14 x 30

= £420 (GM)

Front and back images

£21 x 30

= £630 (GM)

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REPLACES

LIVE MODEL

£16 per front image

£16 per additional angle

£650 per day studio cost

£420 per full day per model cost

£250 per full day hair & makeup

White background

£60 per hour advanced retouching *

Typical 30 garments example

Front image only *

£480 + £1320

= £1800

Front and back images *

£960 + £1320

= £2280

Does not include costs of shooting ghost mannequins

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ADD-ON TO GM SHOOTS

VIRTUAL MODEL

£16 for front image needs GM one

£16 for back image needs GM one

No studio cost

No model cost

No hair and makeup costs

White background

Standard retouching

Typical 30 garments example

Front image only

£420 (GM) + £480 (VM)

= £900

Front and back images

£630 (GM) + £960 (VM)

= £1590

SAVES £££

On studio hire, model & hair and makeup costs plus you get the ghost mannequin images too!

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  • It’s a process where your garments are digitally placed on professional model images, creating a realistic, styled look without the need for a physical model shoot. It’s ideal for ecommerce and brands looking to showcase fit and lifestyle appeal more cost-effectively.

  • We photograph your garments in the studio, then our team blends them seamlessly onto high-quality model images using advanced retouching. This ensures a natural look that highlights shape, drape, and styling.

  • Most clothing works well, including tops, dresses, outerwear, sportswear, and activewear. Items with complex textures or sheer fabrics may require additional retouching, which we’ll discuss with you beforehand.

  • No - we work with licensed, high-quality model libraries, so you can choose the model that best fits your brand. If you prefer, we can also integrate with model images you already have, subject to quality and permissions.

  • Yes - we’ll show you a selection of model options to suit your brand’s style, including body type, gender, and poses. You’ll have the chance to approve before we begin production.

  • We typically provide multiple images per product to cover key views, such as front, back, and side angles. The exact number depends on your needs and the model images selected.

  • We deliver high-resolution JPEGs as standard, suitable for ecommerce platforms and marketplaces. Other formats (such as PNG ) can be provided as an add-on.

  • Turnaround depends on the volume of garments and the complexity of editing. For most projects, you can expect delivery within 4-5 working days of your scheduled booking.