SPORTSWEAR PHOTOGRAPHY

POWERFUL IMAGERY FOR PERFORMANCE APPAREL

photography sportwear of a male model standing on a golf course holding a golf club, dressed in a black top and jeans.

High-Performance Product Photography for Sportswear Brands

Sportswear is designed for performance - your product imagery should be too. At WOOE Studios, we specialise in high-quality sportswear photography that captures the details, fit, and function of your apparel. Whether you need football or rugby kits, cycling jerseys, running apparel, golf wear, martial arts uniforms, trekking gear, or gym wear, we tailor our approach to showcase your brand at its best.

Why Is Professional Sportswear Photography So Effective?

  • Boosts engagement - High-quality visuals make products more appealing to customers.

  • Showcases performance - Breathability, flexibility, and durability are captured with precision.

  • Increases conversions - Detailed, professional images build trust and confidence.

360 Photography for Sports Equipment

While we don’t currently offer 360-degree sportswear photography, we do provide 360 spin photography for sports equipment. This interactive format allows customers to explore every angle of their gear before buying. We’ve already captured padel equipment using this technique and can apply it to tennis rackets, cycling accessories, and rugby protective gear to enhance online shopping experiences.

Elevate Your Sportswear Photography

Whether you're an emerging sportswear brand or an established name, we ensure your product imagery is as strong and dynamic as the clothing itself. Check out our portfolio and get in touch for a quick, hassle-free quote.

“Approximately 89.5% of sportswear brands maintain uniformity in their online product presentations, which is essential for building brand recognition and trust.” ​

01.

FLAT LAY

flay lay photography of blue sports shorts

Flat lay sportswear photography is perfect for showcasing complete kits, layering options, and outfit combinations, ideal for eCommerce and social media. This top-down style highlights fabric textures, logos, and performance details while ensuring a clean, consistent look across product listings.

Flat lays make it easy to present full outfits, helping customers visualise styling options. On social media, creative compositions and bold styling can boost engagement and reinforce brand identity. Whether for new collections or seasonal trends, flat lay photography offers a sleek and visually appealing way to present activewear.

ghost mannequin photography of three sportswear t-shirts in grey, navy blue, and black colours displayed overlapping each other, with the grey shirt in front.

02.

GHOST MANNEQUIN

Ghost mannequin photography creates a clean, professional 3D effect that highlights the shape and structure of each garment. By removing distractions, it keeps the focus on fit, fabric, and technical details like ventilation panels and ergonomic seams.

Ideal for sportswear, this technique ensures a polished, consistent look across product pages, helping customers visualise how items will fit and perform. With a sharp, high-quality finish, ghost mannequin photography elevates eCommerce listings and strengthens brand presentation.

on model photography of a woman with long blonde hair wearing a pink sportwear hoodie with white text on the sleeve that reads "THE BEES" and blue jeans, standing against a plain light gray background.

03.

ON MODEL

On-model photography brings sportswear to life, helping customers visualise fit, movement, and performance. Whether in the studio or on location, it showcases comfort, durability, and style in a dynamic, relatable way.

This approach adds depth to eCommerce listings and strengthens brand identity, making it easier for customers to connect with your products. By capturing sportswear in action, on-model photography creates an aspirational look that enhances engagement and drives sales.

SPORTSWEAR PRICING

GET IN TOUCH FOR A TAILORED PACKAGE

01.

FLAT LAY

100% solid colour background
1x single side image
1x product
Standard editing
Light retouching

£12.00

STARTS FROM

02.

GHOST MANNEQUIN

100% solid colour background
1x single side image
1x product
Standard editing
Light retouching

We offer a discount on ghost mannequin photography for each additional image of the same product at a different angle

STARTS FROM

£14.00

03.

ON MODEL

100% solid colour background
1x single side image
1x product
Premium editing
Premium retouching

STARTS FROM

£16.00

All our Sportswear Photography packages come with the following:

  • Products prepped (lightly steamed) and repackaged

  • High-resolution and web-ready images for instant upload

  • Instant online delivery

  • Royalty-free unlimited usage


* Extra charges may apply for

  • More than expected prepping - we need to receive pristine products

  • Creative lighting or custom backdrops

  • Shoots on location or any props

  • Model, hair stylist and make up artist fees

  • We shoot all kinds of activewear - from gym and yoga sets to technical and sport-specific apparel. We've photographed collections for football, rugby, golf, taekwondo, padel, equestrian, and even weightlifting accessories like belts. Whether your products are performance-focused or lifestyle-led, we tailor the shoot to your brand.

  • We offer ghost mannequin, flat lay, packshot, and on-model photography - or a mix, depending on your brand needs and platform requirements.

  • We offer both options. Ghost mannequin photography is ideal for showing structure and fit in a clean, consistent way. On-model shoots are perfect for showing movement and adding personality to your brand.

  • Yes - we’ll introduce you to our preferred model agency, allowing you to select talent directly while we coordinate the shoot.

  • Yes - while ecommerce images are usually static, we can incorporate styled poses, active stances or props to suggest movement and performance, especially for on-model shoots.

  • Absolutely. We use specific angles, lighting and styling techniques to highlight features like compression, flexibility, mesh panels or technical fabrics - especially important in gymwear and performance clothing.

  • Both. We can shoot full looks (e.g. matching sets, layered outfits) or focus on individual pieces like leggings, sports bras or accessories. We follow your styling notes or provide guidance if needed.

  • We work from your brand guidelines or reference images to match lighting, backgrounds, angles and styling - ensuring consistency across your website, social media, and marketing.

sportswear ghost mannequin jiu jitsui
Sportswear Flat Lay Jiu Jitsui
Sportswear Ghost Mannequin Top MTB
Sportswear Ghost Mannequin Pa nts MTB
Ghost mannequin of a woman's red sports bra with pink and purple camouflage pattern on a light grey background
Red camouflage sports bra with built-in support and wide straps.
Pink lifting dog collar with white stitching, metal buckle, and embroidered logo reading 'Lolli Lifting'.
A pink adjustable belt with a metal buckle and a white pickleball paddle logo embroidered on the end.
A man in a colorful short-sleeve shirt with orange and blue coral reef patterns, standing against a plain light background, with his hands in his pockets, looking to the side.
A short-sleeved polo shirt with a multicolored coral reef pattern in orange, blue, and white.
Back view of a man standing with one foot slightly behind the other, wearing a multicolored short-sleeve shirt, black shorts, white socks, and Nike sneakers, against a plain light-colored background.
A short-sleeved button-up shirt with a coral reef pattern in orange and light blue on a white background.
Black men's shorts with belt loops and side pockets.
Black and gray waterproof outdoor jacket with red zipper pulls, chest pockets, and a hood, featuring a white mountain logo and the brand name 'AVATREK' on the front.
Black and gray hooded jacket with logo on chest and stripe on sleeve.
Black and gray outdoor pants with zippered pockets and red accents, branded with "AVATREK" logo.

PARTNER WITH US

Let Us Be Your Partner For Sportswear Photography