Product Infographics
EXPLAIN MORE. SELL WITH CONFIDENCE.
Turn important product features, benefits and technical details into clear visual information that helps customers understand your product and make more confident buying decisions.
Product photography shows customers what your product looks like. Product infographics help explain what they need to know - from key features and dimensions to materials, functionality and product benefits.
For ecommerce brands, manufacturers and retailers, this means giving customers useful information at the point of purchase, making complex products easier to understand and helping them choose with confidence.
MAKE EVERY IMAGE WORK HARDER
COMMUNICATING WHAT MATTERS
PLANNING IMAGES FOR product INFOGRAPHICS
The most effective product infographics focus on the information customers need to make a decision. The aim isn't to add more information, but to make the right information easier to understand, giving each graphic a clear purpose and helping customers quickly see what matters.
This might include dimensions and scale, materials and construction, key features, functionality, compatibility, what's included or the benefits that distinguish one product from another. The right information will depend on the product and the questions customers are likely to have before buying.
Clear callouts, icons and concise messaging can bring these details into focus without overwhelming the image. The product remains the visual focus, while the supporting information helps customers understand its features, benefits and practical use.
HIGHLIGHTING PRODUCT FEATURES
Some of the most important product details aren't immediately obvious from a standard product photograph. Product infographics allow these features to be brought into focus, helping customers quickly understand the design, construction and functionality of a product.
Close-up photography can draw attention to specific details such as materials, finishes, controls, components, fastenings or technical features, while callouts, icons and concise annotations provide additional context. Different features may benefit from different visual treatments, whether that means showing a small detail more closely, illustrating how a component works or highlighting a practical benefit that isn't immediately visible. This can be particularly useful for products where quality, construction or functionality are important considerations.
The result is an image that does more than show the product. It helps customers understand the details that make it useful, distinctive or worth choosing.
Effective infographic photography starts with the final purpose of the image in mind. Rather than photographing the product first and deciding how to add information afterwards, we consider which features need to be shown and how the finished graphic will communicate them.
This might involve choosing a particular angle, creating close-up detail images or photographing individual components separately. Composition is also important, as space can be deliberately incorporated into the image for feature callouts, dimensions or other supporting information without obscuring the product itself.
Where a product has several important features, a combination of views may provide a clearer and more useful result than trying to communicate everything within one image. This approach allows the photography and graphic information to work together, keeping the product visually strong while making the key details easy for customers to understand.
PRODUCT PHOTOGRAPHY WITH ECOMMERCE IN MIND
Product infographics work best when they form part of a wider ecommerce image set. The photography needs to be accurate, considered and created with the customer's buying journey in mind, helping each image perform a clear role within the product presentation.
At WOOE Studios, we consider how infographic imagery will work alongside product photography across product pages, marketplaces and digital retail environments. A main product image might show the product clearly, while an infographic can explain its features, dimensions, construction, benefits or how it is used.
For individual products or larger ranges, we create consistent imagery that supports the way brands present their products online. This means thinking beyond the individual graphic and considering how the photography, information and visual style work together to create a clear and cohesive customer experience.
INFOGRAPHICS OPTIONS
GET IN TOUCH FOR A TAILORED PACKAGE
01.
STANDARD
Clear. Focused. Feature-Led.
Single infographic image
Feature callouts and pointers
Clear product information
Professional retouching
STARTS FROM
£35.00
02.
PREMIUM
More Detail. More To Explain.
Multiple feature details
Additional feature callouts
Detailed product information
Enhanced visual presentation
STARTS FROM
£50.00
03.
PREMIUM PLUS
Comprehensive. Detailed. Product-Focused.
Multiple feature highlights
Detailed product breakdowns
Comprehensive visual communication
Designed for complex products
STARTS FROM
£70.00
A different background, like the one shown, is classed as an additional image.
Get in touch for a bespoke quote if you're looking for something that doesn’t fall under the pricing listed above.
Wondering what happens after you get in touch? Learn more about our product photography process, from requesting a quotation and sending your products to image delivery and returns.
PRODUCT INFOGRAPHICS FAQS
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There is no fixed number. It depends on the complexity of your product and the information you want to communicate. Some products may need one focused infographic, while others benefit from several images covering different topics such as key features, dimensions, benefits or what's included. We'll recommend the most suitable approach based on your products, ecommerce platform and customers' needs.
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Absolutely. Product infographics can work alongside our Packshot Photography, Lifestyle Photography and Amazon Product Photography services. Each type of imagery has a different role - from showing the product clearly, to demonstrating it in context or explaining its key features and benefits. We'll recommend the right combination based on your products, sales channels and wider ecommerce requirements.
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Products with multiple features, technical specifications or benefits are particularly well suited to infographic imagery. This can include beauty products, electronics, clothing, accessories, tools, equipment and multi-piece sets. They are especially useful when important details aren't immediately obvious from a standard product photograph or when customers need additional information before making a purchase.
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Yes. Every infographic is designed to complement your existing brand identity, using consistent colours, typography, icons and graphic styling where appropriate. The aim is to create imagery that feels like a natural extension of your website, marketplace listings or marketing materials while remaining clear and easy for customers to understand.
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Product infographic images are suitable for most ecommerce platforms, including Amazon, Shopify, WooCommerce and retailer websites. They can also be adapted for online marketplaces, social media and digital marketing campaigns, ensuring your product information remains clear and consistent wherever your products are sold.
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Finished infographic images are supplied as high-resolution JPEG files as standard, with PNG available if required. We'll prepare the final images to suit their intended use, including the appropriate dimensions and specifications for your ecommerce website, marketplace or other digital channels.
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Timescales vary depending on the number of products, the complexity of the graphics and whether new photography is required. Once we understand your requirements, we'll provide a clear production schedule and keep you updated throughout the project. If you're working towards a product launch or marketing campaign, we'll always do our best to accommodate your deadline where possible.
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Yes. We regularly create product infographic images for complete product ranges, ensuring every image follows a consistent visual style, layout and branding. Whether you're launching a new collection or updating an existing catalogue, maintaining consistency across your product imagery helps strengthen your brand identity, improves the customer experience and creates a more cohesive ecommerce presence across your website and online marketplaces.
